Arsaga’s
University of Arkansas / Spring 2022 / Identity Systems II / Classwork
Family-owned coffee shop Arsaga's is a staple in Fayetteville, Arkansas. In celebration of the newest Arsaga's opening in the new Windgate Studio + Design Center, Arsagas and the University of Arkansas School of Art wanted to involve students in this collaboration.
The Arsaga's team wanted a playful and approachable space where people could come together. They wanted a simple and modular design. In collaboration with Becca Roberts and Jay Snook, we created an identity system celebrating the playfulness of Arsaga's and the School of Art with a modern twist.
After receiving the brief, our team landed on the modern and playful approach that perfectly represented Arsaga's and the School of Art. We collected inspiration from Arsaga's previous branding materials. Pushing the idea of collaboration and playfulness, we landed on a CMYK color palette. We drew colors from the yellow at Arsaga's Church and Center, the blue from Arsaga's at the depot, and the pink from Arsaga's red logo. We changed the red to pink as it converted the colors to CMYK, used daily by printmaking and graphic design students. The pattern used is a collage of Becca Roberts illustrations inspired by the Arsaga's coffee flavors and locations.
Branding:
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The Arsaga's team wanted a playful and approachable space where people could come together. They wanted a simple and modular design. In collaboration with Becca Roberts and Jay Snook, we created an identity system celebrating the playfulness of Arsaga's and the School of Art with a modern twist.
After receiving the brief, our team landed on the modern and playful approach that perfectly represented Arsaga's and the School of Art. We collected inspiration from Arsaga's previous branding materials. Pushing the idea of collaboration and playfulness, we landed on a CMYK color palette. We drew colors from the yellow at Arsaga's Church and Center, the blue from Arsaga's at the depot, and the pink from Arsaga's red logo. We changed the red to pink as it converted the colors to CMYK, used daily by printmaking and graphic design students. The pattern used is a collage of Becca Roberts illustrations inspired by the Arsaga's coffee flavors and locations.
Branding:
