Arsaga’a

Family-owned coffee shop Arsaga's is a staple in Fayetteville, Arkansas. In celebration of the newest Arsaga's opening in the new Windgate Studio + Design Center, Arsagas and the University of Arkansas School of Art included students to extend their brand system for a new location. The Arsaga's team wanted a playful and welcoming design system where the School of Art community could come together. We provided them with a vibrant, artistic, and modular design, deriving from the CYMK from printmaking and design and illustrations built upon Arsaga’s past and future. In collaboration with Becca Roberts and Jay Snook, we created an identity system celebrating the playfulness of Arsaga's and the School of Art with a modern twist.