Tiimo
North Carolina State University / Fall 2024 / Accessibility Design / Classwork
#Branding #IdentitySystems #GraphicDesign







Family-owned coffee shop Arsaga's is a staple in Fayetteville, Arkansas. In celebration of the newest Arsaga's opening in the new Windgate Studio + Design Center, Arsagas and the University of Arkansas School of Art wanted to involve students in this collaboration.






The Arsaga's team wanted a playful and approachable space where people could come together. They wanted a simple and modular design. In collaboration with Becca Roberts and Jay Snook, we created an identity system celebrating the playfulness of Arsaga's and the School of Art with a modern twist




ADHD




Accessibility Audit 

After receiving the brief, our team landed on the modern and playful approach that perfectly represented Arsaga's and the School of Art. We collected inspiration from Arsaga's previous branding materials. Pushing the idea o



The Persona

After receiving the brief, our team landed on the modern and playful approach that perfectly represented Arsaga's and the School of Art. We collected inspiration from Arsaga's previous branding materials. Pushing the idea o



User Journey Mapping 

After receiving the brief, our team landed on the modern and playful approach that perfectly represented Arsaga's and the School of Art. We collected inspiration from Arsaga's previous branding materials. Pushing the idea of collaboration and playfulness, we landed on a CMYK color palette. We drew colors from the yellow at Arsaga's Church and Center, the blue from Arsaga's at the d



Wireframes

After receiving the brief, our team landed on the modern and playful approach that perfectly represented Arsaga's and the School of Art. We collected inspiration from Arsaga's previous branding materials. Pushing the idea of collaboration and playfulness, we landed on a CMYK color palette. We drew colors from the yellow at Arsaga's Church and Center, the blue from Arsaga's at the d



User Feedback 

After receiving the brief, our team landed on the modern and playful approach that perfectly represented Arsaga's and the School of Art. We collected inspiration from Arsaga's previous branding materials. Pushing the idea of collaboration and playfulness, we landed on a CMYK color palette. We drew colors from the yellow at Arsaga's Church and Center, the blue from Arsaga's at the d



Hey y’all Thanks for viewing my work! If you like what you see and would like to work together feel free to reach out! Email | LinkedIn | Instagram