Ctrl.


Social Media, Print Design
CTRL. was the University of Arkansas' senior graphic design exhibition, showcasing work from 30+ graduating designers. Historically, these exhibitions had low turnout and minimal community engagement. I was brought on as the Marketing Lead to change that. I led the end-to-end marketing campaign, crafting a cohesive and multi-channel strategy that elevated visibility and increased attendance significantly across both campus and the wider local creative community. 

Led by: Sophia Milligan
Collaborators: Hilary Saunders, Hailey Tucker, and Aimsley McDaniel 

Developed a comprehensive marketing timeline and rollout plan, including deadlines for design, printing, and distribution. Managed both digital and in-person outreach, integrating social media with citywide print collateral to create a unified campaign ecosystem. Additionally we ensured brand consistency across all platforms, print, digital, and environmental. Created social media guidelines, visual templates, and tone-of-voice documentation to align the entire team.

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