Planmate
North Carolina State University / Fall 2024 / MGXD Studio III / Classwork
#Branding #IdentitySystems #GraphicDesign

PlanMate is the all-in-one tool designed to simplify group trip planning. Effortlessly coordinate with friends by organizing links, sharing details, and booking budget-friendly accommodations—all within a centralized platform. PlanMate makes splitting shared expenses hassle-free through seamless integrations with Airbnb,
TripAdvisor, and more, removing the awkwardness from money matters. Say goodbye to the stress of juggling logistics and hello to a smoother, more enjoyable group travel experience. With PlanMate, you can plan a trip with your mates without the anxiety!



User Research

To start this project I needed more context of indididuals pain points when traveling, therefore I published a survey and conducted an interview
The survey revealed that of the respondents 80.6% travel in groups and 86% prioritized cost when building a travel itinerary. But I needed to know more, so I conducted an interview! This revealed that group travel dynamics, planning, and financial logistics were the most frustrating pain points for this individual. 

The Problem
I want a centralized tool to easily manage group trip planning, including finding affordable accommodations, organizing links and details, and splitting shared expenses without awkwardness, 
so that I can enjoy traveling with groups without the stress of managing all the organizational details and dealing with complex reimbursement issues.

The Persona

Wireframing

User Testing 
User testing provided great insight to improvements that could be made througfhout the process. The gaps that needed to be filled were in the poll creration and the checkout process

The Final Outcome

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