The Ramble
Branding and Identity, WayfindingThe Ramble is the city of Fayetteville’s newest arts corridor and walking trail. Projec the City of Fayetteville, the project aimed to visually unify the experience of art, nature, and community along the trail. Rooted in the organic movement of the trails themselves, the identity system celebrates connection, between people, place, and creativity. The visual language draws from the outlines of the walking paths, to the colors drawn from local flowers and plants, creating a cohesive system that feels both grounded and inviting. Our deliverables included a full suite of environmental graphics, wayfinding signage, and trail maps, all designed to guide visitors and reflect the vibrant spirit of Fayetteville’s creative community.