Arsaga’s
F amily-owned coffee shop Arsaga's is a staple in Fayetteville, Arkansas. In celebration of the newest Arsaga's opening in the new Windgate Studio + Design Center, Arsagas and the University of Arkansas School of Art wanted to involve students in this collaboration.
The Arsaga's team wanted a playful and approachable space where people could come together. They wanted a simple and modular design. In collaboration with Becca Roberts and Jay Snook, we created an identity system celebrating the playfulness of Arsaga's and the School of Art with a modern twist
User Research
To start this project I needed more context of indididuals pain points when traveling, therefore I published a survey and conducted an interview
The survey revealed that of the respondents 80.6% travel in groups and 86% prioritized cost when building a travel itinerary. But I needed to know more, so I conducted an interview! This revealed that group travel dynamics, planning, and financial logistics were the most frustrating pain points for this individual.
The Problem
I want a centralized tool to easily manage group trip planning, including finding affordable accommodations, organizing links and details, and splitting shared expenses without awkwardness,
so that I can enjoy traveling with groups without the stress of managing all the organizational details and dealing with complex reimbursement issues.
The Persona
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Wireframing
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User Testing
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The Final Outcome