Arsaga’s 
University of Arkansas / Spring 2022 / Identity Systems II / Classwork
#Branding #IdentitySystems #GraphicDesign







Family-owned coffee shop Arsaga's is a staple in Fayetteville, Arkansas. In celebration of the newest Arsaga's opening in the new Windgate Studio + Design Center, Arsagas and the University of Arkansas School of Art wanted to involve students in this collaboration.






The Arsaga's team wanted a playful and approachable space where people could come together. They wanted a simple and modular design. In collaboration with Becca Roberts and Jay Snook, we created an identity system celebrating the playfulness of Arsaga's and the School of Art with a modern twist



Background
To start this project I needed more context of indididuals pain points when traveling, therefore I published a survey and conducted an interview

Accessibility Audit 
After receiving the brief, our team landed on the modern and playful approach that perfectly represented Arsaga's and the School of Art. We collected inspiration from Arsaga's previous branding materials. Pushing the idea o

The Persona
Sed a suscipit tortor. Pellentesque volutpat metus a odio sollicitudin pulvinar. In finibus metus at eros faucibus consequat. Ut posuere interdum leo id pharetra. Vivamus pellentesque, lectus elementum hendrerit convallis, sapien massa porta mauris, ac malesuada quam felis in felis. Fusce id vehicula ipsum. Duis lacinia porttitor justo, ac interdum leo sollicitudin quis.

Wireframing and User Testing 
Sed a suscipit tortor. Pellentesque volutpat metus a odio sollicitudin pulvinar. In finibus metus at eros faucibus consequat. Ut posuere interdum leo id pharetra. Vivamus pellentesque, lectus elementum hendrerit convallis, sapien massa porta mauris, ac malesuada quam felis in felis. Fusce id vehicula ipsum. Duis lacinia porttitor justo, ac interdum leo sollicitudin quis.

The Final Outcome

Hey y’all Thanks for viewing my work! If you like what you see and would like to work together feel free to reach out! Email | LinkedIn | Instagram

Hey y’all Thanks for viewing my work! If you like what you see and would like to work together feel free to reach out! Email | LinkedIn | Instagram