Family-owned coffee shop Arsaga's is a staple in Fayetteville, Arkansas. In celebration of the newest Arsaga's opening in the new Windgate Studio + Design Center, Arsagas and the University of Arkansas School of Art wanted to involve students in this collaboration.

The Arsaga's team wanted a playful and approachable space where people could come together. They wanted a simple and modular design. In collaboration with Becca Roberts and Jay Snook, we created an identity system celebrating the playfulness of Arsaga's and the School of Art with a modern twist

After receiving the brief, our team landed on the modern and playful approach that perfectly represented Arsaga's and the School of Art. We collected inspiration from Arsaga's previous branding materials. Pushing the idea o

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Sed a suscipit tortor. Pellentesque volutpat metus a odio sollicitudin pulvinar. In finibus metus at eros faucibus consequat. Ut posuere interdum leo id pharetra. Vivamus pellentesque, lectus elementum hendrerit convallis, sapien massa porta mauris, ac malesuada quam felis in felis. Fusce id vehicula ipsum. Duis lacinia porttitor justo, ac interdum leo sollicitudin quis.

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