Tiimo
University of Arkansas / Spring 2022 / Identity Systems II / Classwork
#Branding #IdentitySystems #GraphicDesign

Family-owned coffee shop Arsaga's is a staple in Fayetteville, Arkansas. In celebration of the newest Arsaga's opening in the new Windgate Studio + Design Center, Arsagas and the University of Arkansas School of Art wanted to involve students in this collaboration.
The Arsaga's team wanted a playful and approachable space where people could come together. They wanted a simple and modular design. In collaboration with Becca Roberts and Jay Snook, we created an identity system celebrating the playfulness of Arsaga's and the School of Art with a modern twist


Accessibility Audit 
After receiving the brief, our team landed on the modern and playful approach that perfectly represented Arsaga's and the School of Art. We collected inspiration from Arsaga's previous branding materials. Pushing the idea o

The Problem
I love Tiimo - I just wish it was easier to input tasks and that it was catered more to my needs as a woman with ADHD.

The Persona
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Wireframing
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EShortcut 
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The Final Outcome

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